How Brands Grow : What Marketers Don't Know (Hardback)

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CHI TIẾT SẢN PHẨM

Mã sản phẩm:

9780195573565

Tồn kho:

Còn hàng

Danh mục

Kinh Doanh - Quản trị

Nhà xuất bản:

Oxford University Press

Trạng thái:

Có hàng

Loại bìa:

Hardback

Năm Xuất bản:

2015

Ngôn ngữ:

English

Số trang:

246

Tác giả:

Byron Sharp

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2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.